mike-grail.com was born out of the frustration of seeing overly decorated prose that is used to describe otherwise, pretty meaningless products or services. As a response, Michael Yang and I decided to create a website to see how far we could polish it to mimic resale marketplace sites such as Grailed or GOAT. Michael’s writing is honest, appreciative, and never flashy–defying the “in-group vs. out-group” dynamic that is typically seen in the online fashion space.

For this collaborative project, I was responsible for the visual identity of the website, implementation, and photographing and editing all assets.