KLEE
Director/DP, Producer, Editor, Front-End Web Development
Duration: 6 months
KLEE is a fictional interior design service that critiques the aspirational aesthetics of wealth and the appropriation of elite hobbies. By embodying the visual language of the millennial-targeted brand aesthetics of the 2010s to an absurd extreme, this project critiques the notion of the "dream" home, interrogating how interior design trends shape both personal identity and public performance.
www.klee-home.com
What defines a monument in the United States–what elicits a sense of
wonder? My mind wanders to estate-turned museums in secluded wilderness:
Frank Lloyd Wright's Fallingwater located in the outskirts of Pittsburgh,
Hearst Castle in San Luis Obispo, and the Filoli mansion hidden
in the Santa Cruz mountains. As a teenager, my dad and I would take
long drives visiting similar landmarks. As a result, I
began constructing a taste for what the dream home I hoped to live in
might look like. This notion of a sanctuary that works in
conjunction with the landscape, that is then transformed into a
monument/source of tourism, function as a display of wealth–it is a time
capsule into what it was like to be part of the socialite class in
that time period.
This fascination with estates-turned-monuments led me to question the
role of decoration in realizing our fantasies. Perhaps we can
perfect our environment until we can no longer feel pain.
Storyboard:
Color Treatment:
Process Breakdown
